What Is SEO?
Search Engine Optimization (SEO) is the process of increasing the volume of targeted traffic to your website from search engines and other sources. The desired position is typically in the first two pages of search results for a given keyword related to your website.
There are many methods to improve your rankings. A properly designed SEO process will result in integrated website content combined with sustainable incoming traffic growth. It is important to understand this optimization process typically takes several months, but the benefits are endless and most business owners agree the process is definitely worth it.
Why Should I Care?
- 77% of search users choose the natural search results (the ones on the left) over sponsored/paid listings when searching, in addition 67% choose a natural search result when purchasing.
- 40% of SEO campaigns achieve returns in excess of 500%, while only 22% of Pay-Per-Click campaigns were able to achieve this value.
- Total E-Commerce sales for 2008 were estimated at $133.6 billion.
Wanna learn more? Check out our SEO Marketing page.
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May 15th, 2009 at 12:34 am
Search Engine Optimisation (SEO) is the science of improving the visibility of a website within search results delivered by search engines. The key is to improve website content relevance, amongst other factors, and reach targeted customers via search engine results.